Research on Regional Public Brand Dissemination in Taigu Huping Jujube under the Theory of Innovation Diffusion

The research on brand construction of agricultural products is gradually rising. This paper takes the regional public Taigu Huping Jujube as object, based theory innovation diffusion, explores diffusion characteristics Jujube, and proves that they are compatible. From perspective communicator, receiver, communication channel decision-making, problems existing in dissemination jujube discovered. Finally, from communicators, combined with actual situation basis innovative development model, it integrated into four stages: Cognitive positioning, Persuasion satisfaction, Decision, Re-diffusion, so to promote local economy.